Day Fifty-Five. BBDO and Pre-Production Books.

May 27, 2011 § 1 Comment

On Day Fifty-Five I worked a freelance production assistant gig for a Georgia Lottery shoot. The first day was a pre-production day, and I spent most of it putting together binders for the meeting between the agency, producers, and director. While working freelance wasn’t a new activity, putting the pre-production books together and visiting advertising firm BBDO in Buckhead was certainly a new experience.

Like on many commercials, many elements changed before the first day of shooting. Namely, the scripts and elements I carefully trimmed and added to the binders. I spent most of the morning adding and removing script pages to the aforementioned binders I was putting together. Keeping fifteen books with fifty pages each in order was a tedious task, but not altogether difficult. I quickly developed a system to move things along nicely, and by the time it was the hour to head to the big advertising firm’s offices, we were set.

The offices were how you would envision a modern day Mad Men scene to look. Open space, creatives running around, but instead of sixties swag the two floors were decorated with urban graffiti art and big white walls. It definitely seemed like a cool place to work. We set up the snacks and cheese platter in the conference room, arranged the puppets that would be used in the commercial in chairs, and waited outside while the important people discussed important things.

I even had an enthralling conversation with a muppet.


The most exciting part of the day though, was taking the director back to his hotel. There was some small talk and I brought up this blog, the attempt to do something new every day for a year. Amazingly, he had a friend who had also attempted (and completed) the same task a couple of years ago. I was excited that the idea wasn’t super original (I feel a kind of guilt from borrowing the idea from Stephanie) and slightly intimidated (said friend is now a writer on The Colbert Report and therefore infinitely more creative than I).

And Opus’s blog is funny. And not too wordy. And he did boring things too sometimes. But I don’t think I’ll get a tattoo.


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